Intensive: Pricing Psychology

Ready to elevate your pricing strategies? This Intensive session will give you the knowledge and tools to price your services in a way that works for both you and your clients.

As humans, we have built-in biases that make us predisposed to negotiate poorly for ourselves and not advocate for what we need. Many business owners are even afraid to talk about money!

In this Intensive 2 hour session designed for current creatives, freelancers and small business owners, we’ll dig deeply into preconceived notions about money in our businesses, then develop strategic tools to help your clients make the best purchasing decisions while advocating for your business needs. You’ll learn that you don’t need to people-please your way into new clients, but that you can stand firm in the value that you bring to clients and how you can showcase that to them.

You’ll think strategically and take action toward pricing your services and marketing them in a way that’s ethical and empowering to both you and your client base.

Intensives are for current business owners looking to take their business to the next level by increasing their understanding of business concepts and implementing changes right away.  These are a deeper dive than Workshops and allow more time for strategy and implementation.

Brand new to business? You might benefit from a Workshop, instead.

Intensive FAQs:

I'm just starting out freelancing, and I don't have a steady stream of clients yet. Is this a good opportunity for me?

If you have already begun working with clients, this is an awesome opportunity to build your business off of a strong foundation. However, this is not a good fit for someone that has not worked as a freelancer or as a small business owner yet, or who has not worked with clients. For some of the topics that we'll dive into, you need to have some previous experience, whether good or bad, to be able to make the most of it.

What makes this Intensive different from a Workshop? Why does it cost more?

Workshops are an opportunity to start sinking your teeth into a topic and are shorter in length than an Intensive. Although Workshops provide great resources, they typically cover a topic more broadly than an Intensive does. Intensives give us a longer chunk of time to get depth of understanding and readily available tools to use right away.

How does the group setting help?

The structure of Intensives includes built-in accountability. You’re surrounded with other business owners who are in a similar season of business as you. You have time during the Intensives to collect and build tools that you can make your own, and you feel inspired to use them by surrounding yourself with others with the same intention.