Basecamp Freelancer
Client Accelerator
Landing new clients is essential to making it as a successful freelancer. But no one's ever really taught us how to do this...
until now.
Get the tools you need for the success you deserve.
With the Basecamp Freelancer Client Accelerator, you'll join a community of outdoor industry freelancers, creatives, and small business owners to land more clients and grow your business.
In just 4 weeks, we'll help you:
- perfect your positioning to appeal to your ideal clients
- understand and apply the client acquisition cycle to build client trust
- create your personalized outreach strategy
- step into leadership in your client partnerships
You ready?
ALL THE DETAILS
TIMELINE
4 weeks of 90-minute facilitated sessions a Certified Coach & ex-outdoor industry freelancer, Justine Mulliez
Sessions on:
Oct. 4 @ 12pm EST/9am PST
Oct. 11 @ 12pm EST/9am PST
Oct 18 @ 12pm EST/9am PST
Oct 25 @ 12pm EST/9am PST
EDUCATION
A deep dive into each phase of landing new clients using experiential and research-backed methods
Covering the following topics:
- Perfect Positioning
- Clear Client Acquisition
- Strategic Outreach
- Leadership in the Client Partnership
APPLICATION
Ready to use tools and templates to take the guesswork out of client outreach
Weekly homework assignments to apply what we’re learning in session
Accountability to get shit done
OUTCOMES
A full understanding of how client buy services and how to build trust
A personalized outreach strategy that plays to your strengths
An actionable plan you can actually implement with guaranteed results
All the tips, tricks, and templates to land new clients and
grow your business.
WHAT FOLKS HAVE TO SAY
“I have a clear sense of the direction I want my business to head in…”
“…before I felt like I was grabbing work for a paycheck –whether or not it was something I enjoyed doing– but now I am focused on where I want my business to actually go and how I want it to look. I am already using this knowledge when pitching and talking to potential clients.”
Colleen | Photographer, Web + Graphic Designer, Copywriter
YOUR ACCELERATOR JOURNEY
Master your positioning. Build trust. Land a new client.
1
2
Clear Client Acquisition
Oct 11 @ 12pm EST/9am PST
Do you actually understand why your clients buy? If you're like most freelancers, you probably don't.
In week 2, we'll dive into the Client Acquisition Cycle to identify what clients require in order to trust us enough to hire us.
We'll discuss how to leverage various forms of outreach, including referrals, and adapt pre-made language templates to land new clients.
3
4
Leadership in the Partnership
Oct. 25 @ 12pm EST/9am PST
If you're like most folks, you're probably deferring to your client... and it's not paying off.
In week 4, we'll reframe our thinking about what it means to be an expert and learn how to take leadership in the Client Discovery and Onboarding process.
We'll use established Discovery Call templates to create your personalized processed to establish client trust, build your confidence talking about money, and finally close these clients.
Perfect Positioning
Oct. 4 @ 12pm EST/9am PST
Are you communicating who you are and what you do clearly? You may not be!
In week 1, we'll ensure that you're speaking clearly to your ideal client by perfecting your positioning statement and messaging.
We'll use pre-made tools and templates to help you bring language to what makes you unique, valuable, and the right choice for your client.
Strategic Outreach
Oct. 18 @ 12pm EST/9am PST
How much time do you spend on outreach? Chances are, this is something you're avoiding like the rest of us!
In week 3, we'll create your new bespoke client outreach strategy anchored around your ability to demonstrate your value.
We'll personalize various templates and tools to help you create and implement an outreach startegy you'll actually use.
WHO THIS IS FOR
You're a freelancer or service-based creative entrepreneur who has already worked with clients but is struggling to get a consistent client base.
You're seeking the support and accountability to level up your positioning, outreach and client management to grow your business.
You're ready to reshape your mindset, put in the work, and commit to doing things differently.
WHO IT IS NOT FOR
You're a product-based business owner; this isn't a good fit for you because our curriculum is specifically focused on selling services to brands, organizations, or businesses.
You've never done any work (free or paid) for clients and are still in the ideating stages of business. This isn't a good fit because this program requires some previous client outreach experience to build from.
You don't see the value in trying new things, learning different approaches, or sharing best practices with your peers.
INVESTMENT OPTIONS
The Freelancer Client Accelerator is a commitment of $450 and can be broken down in the following payment structures to accommodate varying needs.
All sessions, homework, accountability, and community paid upon sign up and at the start of week 2 of the curriculum.
2 PAYMENTS
$225
All sessions, homework, accountability, and community paid upon sign up.
1 FULL PAYMENT
$450
YOU HAVE QUESTIONS.
I HAVE ANSWERS. AND SNACKS.
Who is this program for?
The Basecamp Freelancer Client Accelerator is for folks excited about and committed to growing their business while co-creating a new network of support and momentum in the outdoors industry. If you're ready to ask yourself some hard questions, reshape your mindset, and get serious about building an outreach strategy that sustains your business, you're in the right place. And if this program doesn't feel like a "hell yes!" to you, it may not be a good fit and that's okay! Contact me so we can find you a better fit, whether that's a different option I offer or another coach to recommend instead.
What if I am new to owning a business?
The Basecamp Freelancer Client Accelerator is a great fit for newer freelancers looking to develop an outreach strategy that actually works. It's not a great fit for product-based business owners or for folks who have never worked with clients before.
What if I've been in business forever?
The Basecamp Freelancer Client Accelerator is a great fit for experienced freelancers who have tried a bunch of different outreach plans but are struggling to maintain a steady stream of clients and grow their business. You're looking for the tools, templates, and accountability to develop and implement a strategy that actually works for you!
Is this all online or in person?
The Basecamp Freelancer Client Accelerator is a 4-week online program with no in person components. Participants are expected to attend and participate in each session and complete all homework assignments to make the most of our time together.
Will it be recorded? What if I need to leave early?
Sessions will be recorded but the power of the Basecamp Freelancer Client Accelerator comes from being in attendance, doing the work in real time, and building relationships with fellow freelancers for accountability and support.
I still have questions!
Great! Reach out to Justine at hello at justawildthought.com
WANT FREEBIES IN YOUR INBOX?
If you’re not ready to sign up for the Basecamp Freelancer Client Accelerator, I’d love to email you free resources once a month.