I recently got a haircut and the process I went through to find the right stylist was such a perfect example of the Client Buying Process- so I wanted to share!
Why did I choose this salon? Because I trusted them. And why did I trust them?
They chose their niche and helped me feel like they cater specifically to ME and my curly hair.
Their positioning is on point and emphasizes their expertise and experience.
They delivered INCREDIBLE service which makes me want to rave about them.
And you can certainly do this in your own small business.
We're starting our next round of Basecamp Freelancer Boot Camp next week. It's specifically for freelancers and small business owners looking to grow their business, improve their offerings, and build community in the outdoors industry.
If this sounds like what you're looking for, check out this page and keep an eye out for the next round of applications!
(And if you want to learn more about colonization, white-centric beauty standards, and curly hair, be sure to watch Chris Rock's documentary "Good Hair".)