Kaylee Litle (she/her) is the founder of Kindling Design, a graphic design studio specializing in branding, web, and brand experiences for outdoor-minded companies.
Through thoughtful design and creative problem solving, Kaylee's Signature Bonfire Brand Process offers clients an in-depth, guided experience through creating a meaningful visual identity that stands out.
In this episode, Justine and Kaylee chat about:
How building relationships and setting consistent expectations are keys to business.
Questions to help determine whether a potential client is a good fit for you.
How taking charge in the client relationship serves both parties.
The importance of having an established process for client work.
Question asking as a skill to determine your own needs and those of your clients
How Kaylee differentiates being a "creative" vs. a "designer"
Understanding yourself, your "why", and your work's "why"
A creative way to brainstorm potential new services to offer
How transparency is more valuable than money
You are your biggest hurdle: Tips for newer freelancers
and more!
Connect with Kaylee:
Website: https://kindlingdesignco.com
Instagram: https://instagram.com/kindlingdesign
Connect with Justine:
Website: justawildthought.com
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