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How to Nurture Freelance Client Relationships by Understanding their Needs with Kaylee Litle | Creatives in the Wild Podcast

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Kaylee Litle (she/her) is the founder of Kindling Design, a graphic design studio specializing in branding, web, and brand experiences for outdoor-minded companies.

Through thoughtful design and creative problem solving, Kaylee's Signature Bonfire Brand Process offers clients an in-depth, guided experience through creating a meaningful visual identity that stands out.

In this episode, Justine and Kaylee chat about:

  • How building relationships and setting consistent expectations are keys to business.

  • Questions to help determine whether a potential client is a good fit for you.

  • How taking charge in the client relationship serves both parties.

  • The importance of having an established process for client work.

  • Question asking as a skill to determine your own needs and those of your clients

  • How Kaylee differentiates being a "creative" vs. a "designer"

  • Understanding yourself, your "why", and your work's "why"

  • A creative way to brainstorm potential new services to offer

  • How transparency is more valuable than money

  • You are your biggest hurdle: Tips for newer freelancers

and more!

Connect with Kaylee:

Connect with Justine:

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