Kika MacFarlane (she/her) and Tala Schlossberg (she/her) are Co-Founders & Creative Directors of the design studio Two Toes Creative.
Two Toes works with brands & people who have ideas that feel too big to visualize, stories that they can’t keep in, and campaigns that need creativity to fuel them. They specialize in making complex information digestible and relatable, and working with animation to turn campaigns into human experiences.
In this episode, Justine, Tala, and Kika chat about:
How Tala and Kika formed their creative partnership after years of working separately in various industries
Landing dream roles at the New York Times and Patagonia after college, and still feeling the urge to do their own thing
Knowing when it's time to go out on your own and start a creative business
How Tala and Kika have different strengths that are complementary to their partnership
How Kika and Tala honor their value of creativity in all aspects of their lives
Taking constant steps before you're even sure of where you're going to land
Approaching projects with play, curiosity, and gamification
Using constraints and boundaries to access creativity
How play is the intersection of all the work at Two Toes
Noticing when a value is missing at work
Two Toes' creative retreats
Trusting your self and your abilities even in the face of self-doubt
There are a lot of people who can do a craft, but nobody has your special kind of magic
and more!
Connect with Two Toes:
Website: https://twotoescreative.com
Instagram: https://instagram.com/twotoesco
Connect with Justine:
Website: justawildthought.com
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